The derm-favorite skincare brand COSRX announced that it will light up the holidays with a new season of its viral challenge, #SnailDuoShot, following the success of its TikTok hashtag challenge 1 and 2.
COSRX was able to reach over 155M views since the beginning of the campaign because of the overwhelmingly positive response to both the #SlapSnail and #SnailDanceChallenge. The Advanced Snail 96 Mucin Power Essence, known for its gooey texture and acne-treating capabilities, was the object of the first #SlapSnail competition, which invited people to test how much and how far they could “slap” and “stretch” the product.
Pop diva Jeon Somi (@somi official_), a brand ambassador, joined the second #SnailDanceChallenge and invited participants to join her “Snail Dance” to show how skincare can be more than just a monotonous routine but can also be an enjoyable experience for everyone. With the participation of huge influencers like Dr. Shah, Hyram, Lexi Rivera, Andrew Davila, and Ben Azelart, the two challenges were a worldwide success. It also caused stores all over the world to run out of the Advanced Snail 96 Mucin Power Essence.
TikTok users have been eagerly anticipating the commencement of season 3 with great enthusiasm. The launch of COSRX’s latest challenge, #SnailDuoShot, was eventually announced just in time to increase the festive spirit of the season. This time, the Advanced Snail 96 Mucin Power Essence and Advanced Snail 92 All-in-One Cream will be the main attractions of the event. Participants are encouraged to stack the two products to increase effectiveness and reinforce the skin barrier, which lowers inflammation, dryness, and breakouts.