New initiative launched to position Thailand as preferred shopping destination

The Mall Group of Thailand is attempting to take advantage of the recovery of the global economy and the relaxation of travel restrictions imposed as a result of the devastating effects of the global Covid-19 pandemic by luring tourists from the Gulf Cooperation Council (GCC) states to their shopping mall establishments.

The Mall Group, one of the top mall chains in Thailand, is driving this program by concentrating their outreach efforts on its top malls, including Siam Paragon in the heart of Bangkok and the Emporium and EmQuarter in the Sukhumvit business area. These malls are well-liked by both locals and visitors due to their proximity to important transit hubs and direct BTS access, as well as their intriguing and unique features.

The malls are the main attraction, showcasing a comprehensive assortment of lavish and luxurious brand offers, from custom goods and clothing to designer jewelry and timepieces. The Mall Group has set its goals on broadening its tenant selection to include more GCC-themed attractions in order to welcome visitors from the GCC states.

The Mall Group has given particular attention to the specialized range of fragrances offered to pique visitors’ senses for those seeking a sensory treat. If a customer wants a special eating experience, they can delight in foods from Thailand, Japan, and China for a special gastronomic sensation.

The Tourism Authority of Thailand (TAT) has also inked a Memorandum of Cooperation (MoC) with Emirates, one of the flag carriers of the UAE, in an effort to use the airline’s extensive global network in order to promote Thailand as the ideal shopping destination for GCC states.